3D Design/Exhibitions/Events brief 001 – “Environment”

Broad in scope, these briefs will incorporate elements of professional practice based on my experience of industry balanced with an exploration of the various and multifaceted roles and responsibilities within the ever increasing career set we call “the creative industries“.
As portfolio builders these briefs can stand alone.



In various cases exhibition and design consultancies work with or are commissioned by architects or developers to fulfill particular finishes or areas within a larger design proposal. The projects below are just such cases. This project should allow the student to understand the breath and scope of a medium to large scale project of this type as well as understand the collaborative nature of this type of work.

Beyond that the students will be able to explore more closely a chosen specialism within the collaboration skill sets investigated.


Consider as a whole the design for one of the following:

a, A cinema entrance/foyer/bar/concessions area (not the screening areas).

b, A museum/heritage/visitor centre or visitor attraction, in particular an exhibition area’s “pre-show” or other individual and uniquely themed space.

c, The entrance/foyer/recreation/refectory area for a new college/university or community project building (the Warren for example).

d, The communal atrium of a large contemporary commercial building that houses several businesses.

e, A retail/bar/club/cafe environment.

f, A commercial exhibition (trade show) stand.

g, …any other medium to large scale “public environment” ( in consultation with your tutor).

Part 1 – Holistic Overview

You will be asked to collect research materials on your chosen “environment”, annotating any collected visual and making notes in your “day books”, again including your thoughts on the various creative roles and tasks that might be needed or take place in such a development.

In consultation with your tutor and using your collated research materials you will begin to identify and conceptualise the various elements needed to flesh out your chosen “environment” using your “day books”, and other appropriate digital and traditional development media including your blogs.

You will be required in this early stage to consider the design holistically, thinking about everything 3 dimensional from signage to seating, from placement of water coolers to wheelchair access, lighting requirements, technical and audio-visual elements (plasma screens, internet access points etc), themes and themed materials (where appropriate), selection and use of all materials and surface finishes, everything 2 dimensional, graphics and way-finding elements (vinyl’s graphics on glass, floor graphics etc), chill-out spaces, clear through-traffic areas, reception desks to door handles.

Once you feel you have developed your scheme to an appropriate level (in consultation with your tutor) you will be asked to once more take on a more specific and focused role within your design scheme (again following your own chosen line of study or perhaps trying something new).

Part 2 – Specialisation

Taking one particular element of the design proposal you will develop your ideas beyond the rudimentary stage evidenced in your “day books” and development visuals, through to a finalised design/outcome with visualisation and evaluations.

For example if you have chosen to design a museum or visitor attraction, you may wish to focus on the signage elements; or with a themed visitor or heritage attraction, the costumes of the “interpretation staff”; with an exhibition stand you may wish to detail the hospitality area etc.

Part 3 – Presentation

Finally you will develop finished presentation materials in the form of either presentation boards, a power-point show, a 3D computer animation, a presentation model and design booklet, a Prezi etc that include not only your detailed design element but a collated overview of your early concepts in order to be able to present your overall design as an unfolding development.

This would be produced with the intention of presenting and explaining your final outcomes to a panel of your peers and your tutor in the form a collective “crit” (criticism).

The subsequent discussions and impressions could then be evidenced in the form of post-project notes in your “day books” and on your blogs.

See also this useful guide/information organisation – Skillset

aa Creative and Media Careers - CHART BREIF

~ by hesir on January 21, 2014.

2 Responses to “3D Design/Exhibitions/Events brief 001 – “Environment””

  1. Is this brief open to all Games Design & Animation? and if so when is it to be completed by? thanks

  2. […] – Full Brief 001 – “Environment” – Potential full-scale project (with possibilities to limit project […]

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