Introduction to Web Design: Evening Course at HSAD – Immediate Start…

Introduction to Web Design:

Enroll at: Hull School of Art and Design:Queens Gardens, Hull

Start Date: IMMEDIATE! – 26th September 2012

Teaching: 10 WEEKS – Sessions held on Wednesday evenings, 18:00 – 21:00

Cost: £147:00

The introductory course is a 10 week course and provides an opportunity to learn about industry practice for, web site user centred design theory, practices and development.  The course also includes applying techniques for, structuring, applying designs and code modification for HTML/CSS templates, Blogger and WordPress. The teaching sessions take place at the Hull School of Art and Design in the New Media purpose built studios, utilising industry standard design and development applications which include Adobe CS5 Master Collection on both the PC and iMac platforms.

The course is an adult course and designed to be inclusive regarding students’ knowledge levels. You may be a complete novice and don’t know where to start, or you may have some experience in designing and building web site, but not sure if you are doing the right things or you may want to improve your knowledge in particular areas.

Course Topics:

Design and usability, not clutter:Usability is all about making the visitor’s experience a good one on your site. When a visitor arrives at your site, they should know exactly what your site is about within the first couple seconds. The web site is built for others, not for you.

Text do’s and don’ts: Small text fonts are a problem for many users and there are reasons for this other than just being too small to read. Web site accessibility for user with disabilities should always be considered

Colours and contrast: The colour theme of a web site is obviously important. A lot of aspiring designers have a tenancy to use too many colours, simply because they’re there. Based on years of research, design theory and practice can remove the need for guess work and understanding the “Target” audience, which is the same for any product.

Design around the purpose of the site:A lot of experienced designers always use a “formula” for layout and design elements. To really make an impressive and effective site, you need to fully understand what the purpose of the site is, and what the goals are.

HTML and CSS:  The relationship between HTML and CSS which separates design from content is critical to the web site, regarding browser compatibility. Many beginners an unaware of this and often find that there web site does not look or function the same on different browser. This should be avoided, as it has a serious negative effect on usability and accessibility.

Search Engine Optimisation (SEO). Over the past several years, a number of misconceptions have emerged about how search engines operate (Google). The beginner, and in many case the more experienced often work with outdated knowledge. This can be detrimental to SEO. In this course the real story behind the myths will be explained.

~ by hesir on September 25, 2012.

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