Graphic Design/Illustration – Mini Brief 001 – TANK! (a movie poster)
This simple poster brief can be used in a number of ways, and Illustration and Graphics students of Btec Level and above should be equally able to fulfill the goals and get something out of it.
The brief can be used as a one day icebreaker to introduce the balancing of image and type, as a purely typographic exercise, or extended into a full campaign that includes developing the final design to fit various formats beyond the typical poster/postcard format; i.e. billboards, bus shelters and standees etc.
The Brief: “TANK!”
Tank is the latest all out action movie from (insert film production house/studio here). Starring Jason Statham and Kylie Minogue*
Little is known about the script beyond the stars attached to it, and that it contains a tank of some description and the following tag lines/strap lines released to the press.
- “Parking Just Isn’t Gonna Be A Problem”.
- “It’s Kind of A Love Story…”
- “Somebody Is Gonna Get Hurt!”.
- “You Might Wanna Get Out Of Their Way!”.
You are asked to develop a poster concept that is designed to be used as a backdrop at press conferences and meetings to raise production funds for this film, with the intention of perhaps going into production as the lead component of the promo campaign at a later date.
The film is being touted as a franchise property and so there may be follow ups to design further linked campaign materials (Tank 2 etc).
You might wish to ask your students for several versions of the design in thumbnail form to start, and them following a peer led discussion and show-and-tell, you could finalise a primary and a secondary poster to move forward.
Final designs could be created in Photoshop as full photo collages, as traditionally painted/drawn illustrations or as typography led design in the form of digital or printmaking led typographic design**.
You could even limit the colours your students use to two or three colours plus the white of the paper/substrate.
Designers you and your students might want to look at include:
*This is clearly a fictional movie – You can choose your own title and actors and director obviously, I went for a seemingly incongruous team up and the brash one word “Action” title as I thought it might be more fun.
**This could again be extended into a moving/animated type brief.
Oh and you can find some examples I worked up >HERE< if you are interested.
More Creative Briefs and Mini-Briefs can be found in the side bar of this blog.